Guides · SG&A Optimization

Take out cost that does not hurt the customer.

Zero-based budgeting, overhead allocation, and make-or-buy decisions for CFOs and operating partners. Every worked example is labelled illustrative.

7 guides · 1 free calculator · 1 template

Start with a free calculator

Run the numbers on your own figures first. No sign-up; calculations run in your browser.

Free templates

Working files that go with these guides, with the worked examples already filled in. Enter your name and work email and we send the file personally.

Free template · Excel workbook

Zero-Based Budget and Cost-to-Serve Workbook

Decision packages ranked against an envelope, and an activity-based view of overhead and cost-to-serve by customer.

Want this done in your business?

These guides cover the levers. As a launch partner, you bring one job, agree a target in writing, and AI experts run the fix for 8 weeks, with your team approving every result.

Applying is free. What it includes, what it costs and what you provide are on the page, before you share any details.